Multiple sources claim that more than 60% of all applications are discovered by users thanks to the built-in search engine of the App Store itself. If you want your applications to be among the top results, you must focus on ASO.
App Store Optimization
The abbreviation ASO marks the process of optimizing certain elements of a mobile application, thereby improving its position in the search results of the App Store and leading to an increase of its overall visibility. There are multiple factors in the optimization process that have to be monitored such as the application name, its icon, key words, screenshots, videos, descriptive texts and grouping.
Successful mobile applications
Are you thinking of amplifying your business with a mobile application which could help maintain existing customers and attract new ones? These days websites are absolutely commonplace and as such something more is needed - something unique to help promote your endeavor.